Smart phone advertising has changed the whole concept of marketing in the most modern way. Technology has improved the promotional scope so much that service providers have joined the lineup of companies in listing up for mobile business directory. Cost effective advertising through smart phones with the help of mobile apps has upheld the utility of the option. So far the providers have been looking for an advertising channel that would be cost effective and time efficient. The mobile directory has truly satisfied this demand.
Mobile marketing has caught the attention of business providers as well as customers. The companies have affordable options to list up for the IE mobile business directory and showcase the services whenever he customers search local services with their smart phones. The availability of downloadable app has given tremendous surge to the expanding customer base. The niche customer base that the local providers had been looking for has been successfully attracted into business transactions through this marketing process. Competent small business marketing professionals have devised methods to develop promotional campaigns for small service providers. Future looks bright for trade promotion with online mobile directory.